When vitaminwater brought us the challenge to make them the drink of the next creative generation, we brought them a new brand experience, targeting the next Zuckerbergs with fresh, relatable language and a look that attracted our audience’s (often microscopic) attention span.
▽ variant posters
▽ variant posters
▽ outdoor/transit
▽ game
In this throwback video game, we use an 8-bit style that asks users to “unlock your inner awesome” - with levels that go deeper and deeper inside your brain. The more vitaminwaters you pick up along the way, the more power you have to continue!