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Unlock your
inner awesome.


brand campaign
When vitaminwater brought us the challenge to make them the drink of the next creative generation, we brought them a new brand experience, targeting the next Zuckerbergs with fresh, relatable language and a look that attracted our audience’s (often microscopic) attention span.

variant posters
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variant posters
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outdoor/transit
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game
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In this throwback video game, we use an 8-bit style that asks users to “unlock your inner awesome” - with levels that go deeper and deeper inside your brain. The more vitaminwaters you pick up along the way, the more power you have to continue!